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    • Usborne involved in The Fawcett Society'...

    Usborne Blog

    • Usborne news
    Anna Howorth
    Anna Howorth
    May 22, 2019
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    Usborne involved in The Fawcett Society's Commission on Gender Stereotypes in Early Childhood

    Usborne involved in The Fawcett Society's Commission on Gender Stereotypes in Early Childhood

    The Fawcett Society – the UK's leading charity campaigning for gender equality and women's rights – has invited Usborne to be part of its forthcoming Commission on Gender Stereotypes in Early Childhood.

    The Commission will run until July 2020, and will look at gender norms and stereotypes across early years education, parenting and commercial influences, as well as evidence of the consequences they have in later life. According to The Fawcett Society, children already have an idea of what is expected of boys and girls by the time they reach primary school.

    Andrew Bazeley, policy and insight manager at The Fawcett Society said: ‘Research shows that by the age of seven girls’ and boys’ aspirations are so often limited by stereotyping, with too few girls believing the full range of careers are open to them – and too many boys unable to express their emotions.

    ‘The gender norms society promotes can also undermine dads as carers for children and tell girls that their appearance and body image matter more than anything else… To create a lasting legacy, we need to free young people from restrictive gender stereotypes and create a better, more productive society.’

    Usborne is the only children's publisher on the Commission, which will hear from experts, steer research, and submit recommendations. The Commission will bring together politicians, academics, businesses, educators and civil society. It will be co-chaired by David Lammy MP and Professor Becky Francis, Director of the UCL Institute of Education. It will also include members from the Department for Education, PACEY, the National Children's Bureau, NCT, Let Toys Be Toys, the Advertising Standards Agency, Stonewall, the Muslim Women's Network and more.

    • Visit The Fawcett Society website to find out more about the Commission
    • Follow Usborne on Twitter to keep in touch with its involvement in the Commission
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    About the Author

    Anna Howorth
    Anna Howorth
    May 22, 2019

    Anna Howorth is Director of Global Branding & UK Marketing at Usborne. She's passionate about Usborne's mission to spark curiosity and has also appointed herself Head of Vintage Usborne with the goal of bringing back cult classics from the early days of Usborne.

    More from Anna Howorth

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