10 Things Every Parent Wants to Hear at 3AM

Night feeds can feel lonely. When the rest of the world is asleep, and you’re awake with your baby, it’s easy to feel like you’re the only one. But you’re not. Every night, thousands of parents are up at the same time, rocking, feeding, and comforting their little ones.

That’s why we launched the Usborne Night Feed Club – a supporting Instagram community where new parents can connect, share experiences, and feel less alone. And because we know just how hard those midnight hours can be, here are 10 things every parent wants to hear at 3AM.

1 - You’re not alone

Even if your home is quiet, countless parents are awake too. Communities like the Night Feed Club prove you’re part of something bigger.

2 – This phase won’t last forever

The nights may feel endless now, but babies grow, routines change, and sleep really does get better.

3 – You’re doing an amazing job

Whether you’re breastfeeding, bottle-feeding, or combination feeding – you’re providing love, care, and comfort. That’s incredible.

4 – It’s okay to feel tired and overwhelmed

Night feeds are exhausting. It doesn’t make you a bad parent; it makes you human.

5 – Your bond is growing stronger every night

Even in the quiet, tired moments, your baby feels your love and security. These small hours are building a lifelong connection.

6 – You don’t need to be perfect

Messy hair, PJs all day, dishes undone – it doesn’t matter. What matters is that your baby is cared for.

7 – It’s fine to look after yourself too

Grab a snack, sip some water, scroll Instagram, read a few pages of a book. A rested, cared-for parent is a stronger parent.

8 – You’re allowed to ask for help

Family, friends, and fellow parents want to support you. You don’t need to do everything alone.

9 – Other parents feel this way too

Loneliness, worry, exhaustion – you’re not the only one. That’s why sharing in the Night Feed Club can be reassuring.

10 – You are enough

You don’t need to do more, be more, or try harder. Your love is enough. You are enough.

Join the Usborne Night Feed Club

If you’ve ever longed for a friendly voice at 3AM, we’d love you to join us. The Usborne Night Feed Club is an Instagram broadcast channel where new parents can come and feel less alone in the small hours.

Join the Usborne Night Feed Club on Instagram.