- Usborne news
Usborne Lift-the-Flap books win major Chinese award
We’re thrilled to announce that our Chinese editions of Lift the Flap Very First Questions and Answers, published by our imprint Usborne China, won the High Quality Kids Books award in the Sina Parenting Awards Ceremony 2018.
Sina is the parent company of Sina Weibo (Chinese Twitter) which has 500 million users.
Usborne China was established in 2017 in partnership with Jieli Publishing House, one of the leading children’s publishers in China.
By the end of 2018 we will have published 135 titles in the Usborne China programme, including the bestselling Jungle Sounds and Garden Sounds, the Fingerprint Activities series and over 55 lift-the flap books including titles in the See Inside, Look Inside, Peep Inside and Lift the Flap series.
The books are sold throughout China both online and also in what is known in China as ‘offline bookshops’.
Visit the Jieli Usborne.swanreads.com website to see all the books.
About the Author
Lisa Watts worked as an editor at Usborne in the 1970s and '80s. She wrote and edited many of the Usborne Computer Books, which were the very first full-colour books about computers, coding and computer games for children. After moving to live in the Middle East and the USA with her young family, she continued to work for Usborne, researching and writing the first Usborne science and nature encyclopedias. In the 1990s, Lisa worked on Usborne CD-ROMs - cutting-edge technology at the time - and, with the advent of the internet, set up the very first Usborne website in 1999. Shortly afterwards, in 2001, she was instrumental in launching Usborne Quicklinks, a huge library of links to kid-centric websites, carefully curated to support and enhance Usborne books. As Director of Digital Development, Lisa continues to keep Usborne ahead of exciting digital opportunities.
