12th January 2017
Usborne Publishing is partnering with Jieli Publishing House to establish Usborne China – our ninth foreign language imprint.
The partnership will launch in Summer/Autumn 2017 with a range of Usborne titles.
Founded in 1990 and led by Chief Editor Mr Bai Bing, Jieli Publishing House has become one of the leading children’s publishers in China. The company won an International Excellence Award at London Book fair in 2016.
Usborne China will be the company's second Asian-language imprint following the launch of Usborne Korea in 2015, and caps a period of exploding rights sales for Usborne in the Chinese market over the last five years.
China is well on the way to becoming the world’s biggest market for children’s books. Jieli has been a strong rights customer of ours for many years, and I am thrilled to work with them from now on to bring the Usborne identity into the Chinese-language market. Peter Usborne, MD and Founder of Usborne Publishing